Converting the Lato font to SVG suits approachable product marks, packaging labels, and clear supporting graphics. Its humanist proportions give a word a warmer rhythm than a strictly geometric face. Use it when a short name should feel friendly and professional. For an intentionally dramatic poster or a dense technical diagram, compare a display face or a more compact sans serif.
What to look for
Compare round letters with straight stems in the actual name, especially a, e, o, and t. The change from regular to bold can alter how open the small spaces appear. Inspect the whole word at its smallest planned size instead of judging a single large capital. Preserve the natural proportions when fitting it into a badge or label.